Peter O'Neil

Of Counsel, Schroeter, Goldmark & Bender

Automotive Product Liability

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"We asked Peter to help us evaluate a complicated truck fire case.  He immediately brought high energy, deep experience, and creative analysis to the team.  He understood how to approach complex auto defect liability and knew the best experts for each aspect of the case.  The lawyer for the truck manufacturer knew and respected Peter from work on previous cases. After Peter put together the liability case, including a strong rebuttal of their defenses, the manufacturer agreed to a pre-filing mediation and the case settled. 
Peter is both brilliant and pragmatic in his approach—easy to work with and unpretentious despite his great track record in the field."
Kris Houser and Jim Hailey, Partners, Schroeter Goldmark & Bender


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Peter O’Neil has successfully litigated dozens of automotive crashworthiness and product liability claims. He has handled cases involving post collision fires, defective airbags and seatbelts, roof crush, rollover, seatback failures, transmission defects and general crashworthiness. He loves working with his clients and is also available to consult with experienced attorneys on automotive product liability cases.

Peter became a lawyer the old fashioned way, without law school, opting instead to enroll in the Washington State Bar Association's Rule 6 Law Clerk Program.  Peter studied law nights and weekends under the guidance of his mentor, Paul Whelan, while working full time as a legal assistant spearheading discovery in cases against General Motors, Ford, Chrysler, Toyota, Lederle Laboratories and Burroughs-Wellcome.  He tried and won his first case, against Ford Motor Company, just months after passing the bar exam.  Within a year he was partner at one of the Northwest's top plaintiff firms. 

In 2007 Peter started his own unique practice, working with major law firms to successfully resolve cases involving pickup truck fires, defective car doors, bad airbags, weak car seats, transmission interlocks, defective welding and lack of structural integrity. 

In 2014, Peter returned to his roots at Seattle's Schroeter, Goldmark & Bender, where he is Of Counsel and concentrates on just a few cases at a time so that he can dig deep, focus, and obtain the best possible result for his clients.  

Peter speaks regularly to attorney groups on product liability and other litigation issues.  His special interests are the "discovery" process and litigating cases creatively.  His inspiration is Northwest artist James Washington, Jr., who once said "If you love a thing, it will give up its secrets to you."  Peter loves his cases.


When he has free time, Peter spends as much of it as possible with his wife, two daughters, and young son-- and now a little granddaughter!  

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  • AVVO rating "Superb"
  • Law & Politics "Superlawyer 2009-2015"
  • Seattle Met, July 2014
  • Of Counsel, Schroeter Goldmark & Bender